Fox Racing.

FOX Racing is one of the most recognised names in motorsport and action sports globally. Worn by world champions, trusted by weekend warriors, and respected across motocross, MTB, and off-road culture, the FOX brand carries serious weight internationally.

In New Zealand, that global reputation needed a local engine. A digital presence that matched the brand's ambition, a paid media approach that actually drove revenue, and a community of riders and fans that was actively growing not just sitting in a database.

Nice Marketing was engaged to build and maintain FOX Racing NZ's entire digital presence from the ground up. That meant taking ownership of Meta and Google advertising, building out email flows and database strategy, directing content, and establishing an ambassador programme that gave the brand genuine grassroots credibility in the NZ market.

Beyond the standard metrics, we looked at blended MER and overall online store health not just what the dashboards showed, but what was actually driving the business forward.

Built and manage FOX Racing NZ's full paid media presence across Meta and Google. Structured campaigns around the right audiences, the right creative, and a clear view of what's driving revenue not just clicks.

Established and manage FOX's ambassador programme in NZ clarifying tiers, defining expectations, and activating riders who carry genuine credibility in the moto and MTB community. Real people, real reach.

Directing content strategy and creative to ensure FOX NZ shows up with assets that feel on-brand globally but land authentically in the local market. Every piece of content connected to the broader campaign plan.

Built out email flows and an active database-building strategy turning ad traffic and community engagement into a qualified, growing audience that FOX can market to directly, without relying solely on paid channels.

Going beyond the standard dashboards we track blended MER and overall online store health to give a true picture of what's working commercially. Vanity metrics don't move the needle. We focus on what does.

As an ongoing retainer partner, we continuously test, refine, and improve, adjusting creative, audiences, and channel strategy as the market moves and the brand grows.

In the first 60 days, FOX Racing NZ doubled online revenue. Over the course of the year, we added over 10,000 qualified people to the database real riders, real buyers, real community built one by one.

The ambassador programme is live and growing, the paid channels are structured and accountable, and email is now a genuine retention and revenue tool rather than an afterthought. The digital presence matches the global brand and it's built to keep compounding.