⎯ What We Do
perform.
scale.
convert.
compound.
Nice Marketing is a growth marketing agency built for brands that want more than a service provider. We embed ourselves in your business, understand how it actually works, and build marketing that connects strategy to real commercial outcomes.
⎯ Where We Come From
12 years in the industry. Built from the inside out.
The Background
Nice Marketing was founded by Mark Lyon who grew up inside the industry 12 years working with outdoor, hunting, and action sports brands before building an agency of his own. That means we understand product, community, and culture not just channels and campaigns.
We know what it feels like to sit in a brand meeting and receive a 60-page strategy document with no clear path to execution. We built Nice Marketing to be the opposite of that.
Why We Started
Most brands don't struggle to find marketing activity. They struggle to know whether any of it is working. Agencies produce glossy reports. Metrics get reported. But the commercial needle barely moves.
We started Nice Marketing to fix that to be the agency that actually bridges the gap between strategy and execution, and holds itself accountable to results that matter to the business, not just the dashboard.
⎯ What We Believe
A few things we hold to, and won't compromise on.
01
Strategy and business are the same thing
We don't build marketing plans in isolation. We look at the whole business margins, product mix, pricing, operations before we recommend anything.
02
A plan without execution is just a document
We've seen too many big strategy decks gather dust. Everything we produce is built to be acted on with clear priorities, owners, and timelines.
03
Strategy is the engine. Content is the fuel.
Great content without strategy is noise. Strategy without content is invisible. The two have to work together and that's exactly how we build them.
04
Vanity metrics don't move the needle
Impressions, reach, and follower counts are easy to report and hard to act on. We build reporting around what actually drives commercial outcomes.
05
The best marketing builds over time
We're not in the business of short-term wins that don't compound. The work we do is designed to get stronger month by month, year by year.
06
Authenticity isn't a strategy — it's a standard
Especially in the outdoor, lifestyle, and action sports spaces we know best. Audiences in these categories can spot manufactured the moment they see it.